While babies might have naming parties, couples wedding parties, a book launch party can be both celebration of a significant milestone and a marketing opportunity. I might be only on my second novel, but I have a fat party-to-publication ratio of 3:2. So, still buzzing from my latest, I hope these pointers based on my experience of hosting a launch party might be of use to others who have yet to foist one on your friends.
As I’ve been out and about talking about my novel, I’ve been surprised to meet – in stark contrast to the predominant aversion to spoilers – a couple of people who like to look at the ending, perhaps the last couple of paragraphs, before turning to the first page. Now, I like the ending of Sugar and Snails, although it’s been suggested that some might find the issues insufficiently resolved. (I do get asked if I’m planning to write a sequel!) Because it tells of a destination rather than the journey, I don’t think reading it in advance would constitute a spoiler (although, prattling on at one talk about how I was pleased with the ending, I did have a friend tell me afterwards she thought my ending wrapped things up too much).
While I’ve opted out of commemorating the day I was born, my book’s first birthday is another matter. The day itself sees me signing copies at Waterstones York, but most of the festivities will be virtual, with a Kindle promotion (on Amazon UK and Amazon US and Amazon everything else in between) from 18-31 July. To coincide, I’m embarking on a two-week blog tour with a mixture of guest posts, reviews and Q&A’s, revisiting some long-established friends and forging some new ones. It won’t be as long as the five-week tour I did last year, but it’s sure to be as enjoyable. I’ve even given it its own page on the site, where I’ll be posting the live links as they are published. Here’s a preview of what you can expect if you can find the time to join me.
One of the things I was careful to check before signing up with my publisher, was the proposed retail price of my book. I’d come across other small presses where the paperbacks were the price of a hardback from one of the Big Five. While I appreciate that small print runs contribute to the higher unit costs for the independent publisher, most readers wouldn’t understand. Why should they pick up a paperback from an unknown author and publisher when they could get a discounted hardback from a household name and half a dozen fancy bookmarks for the same price? How could I entice friends and family to support my launch if they had a sneaking suspicion they were being ripped off?
So I was delighted when debut novel, Sugar and Snails, came out priced at the lower end of the scale. With its beautiful cover and quality printing, people queued for signed copies, a few buying an extra one or two for friends. They were happy, I was happy, my publisher was happy – until I spoke to some booksellers.
Annecdotal is where real life brushes up against the fictional.
Annecdotist is the blogging persona of Anne Goodwin:
slug-slayer, tramper of moors,
author of two novels.
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