While babies might have naming parties, couples wedding parties, a book launch party can be both celebration of a significant milestone and a marketing opportunity. I might be only on my second novel, but I have a fat party-to-publication ratio of 3:2. So, still buzzing from my latest, I hope these pointers based on my experience of hosting a launch party might be of use to others who have yet to foist one on your friends.
Since childhood, Thelonius Liddell has striven for excellence in an attempt to forget the trauma of seeing his father murder his mother. At a university careers day, he’s recruited into the US intelligence agency by Becky Firestone, the somewhat disturbed daughter of the director whom Thelonius eventually marries. When we first meet Liddell he’s already a dead man, writing his memoir in the ten metre square cell in the clandestine containment unit he calls The Beige Motel. Now preferring the name Ali, he was converted to Islam by his wizened cellmate in a squalid (presumably Iraqi) prison, where he is accused of the murder of a man and his young daughter and of desecrating the Koran. His conversion was part of a deal brokered by a young woman, Fatima, but, like almost everything else in this multi-layered thriller about the war on terror, we have to keep on turning the pages to uncover the truth. While I’m inclined to agree that, as Fatima says, Stupidity has taken over the process of government in both countries, there’s nothing stupid in this complex tale of compromised morality and the fragility of the human mind.
One of the things I was careful to check before signing up with my publisher, was the proposed retail price of my book. I’d come across other small presses where the paperbacks were the price of a hardback from one of the Big Five. While I appreciate that small print runs contribute to the higher unit costs for the independent publisher, most readers wouldn’t understand. Why should they pick up a paperback from an unknown author and publisher when they could get a discounted hardback from a household name and half a dozen fancy bookmarks for the same price? How could I entice friends and family to support my launch if they had a sneaking suspicion they were being ripped off?
So I was delighted when debut novel, Sugar and Snails, came out priced at the lower end of the scale. With its beautiful cover and quality printing, people queued for signed copies, a few buying an extra one or two for friends. They were happy, I was happy, my publisher was happy – until I spoke to some booksellers.
Annecdotal is where real life brushes up against the fictional.
Annecdotist is the blogging persona of Anne Goodwin:
slug-slayer, tramper of moors,
author of two novels.
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