While babies might have naming parties, couples wedding parties, a book launch party can be both celebration of a significant milestone and a marketing opportunity. I might be only on my second novel, but I have a fat party-to-publication ratio of 3:2. So, still buzzing from my latest, I hope these pointers based on my experience of hosting a launch party might be of use to others who have yet to foist one on your friends.
For Valentine’s Day, I’m reviving a post that appeared in October 2015 on the Reading Writers website, which is now defunct.
These two novels explore the impact of two of America’s controversial wars (Vietnam and Iraq) on combatants, observers and their nearest and dearest.
After lapping up Anne Tyler’s updated Taming of the Shrew, I was keen to feast my eyes (and brain) on some of the other titles in the Hogarth Shakespeare series. Because the bones of the stories and characters are, to a greater or lesser extent, already familiar, the novels provide a unique insight into the workings on the authors’ imaginations. For the reader, the interpretations highlight the particular passions of our favourite authors. For the writer – especially one like me who continually asks herself How am I going to pull this one off? – they are a lesson in casting the spell that renders the most crazy plots convincing.
As I’ve been out and about talking about my novel, I’ve been surprised to meet – in stark contrast to the predominant aversion to spoilers – a couple of people who like to look at the ending, perhaps the last couple of paragraphs, before turning to the first page. Now, I like the ending of Sugar and Snails, although it’s been suggested that some might find the issues insufficiently resolved. (I do get asked if I’m planning to write a sequel!) Because it tells of a destination rather than the journey, I don’t think reading it in advance would constitute a spoiler (although, prattling on at one talk about how I was pleased with the ending, I did have a friend tell me afterwards she thought my ending wrapped things up too much).
While I’d recommend this novel to readers, I want to focus, as I did some time ago with Instructions for a Heatwave, on what we can learn from Laird Hunt’s sixth novel (although the first to be published in the UK) as writers, whether we are looking to write historical fiction or not.
So, you’re midway through composing a blog post when, in a flash of inspiration, you hit on the very book that will nail the point you want to make. You scuttle off to your “library”, zeroing in on the shelf where – however eccentric your filing system¹ – you know it will be waiting for you. Except that it isn’t and, you now remember, it did a flit some time back. You lent it to a trusted friend – his/her exact identity lost in the mists of time – and it’s never been returned.
It’s happened to me a couple of times in recent months. The book in question was one of my favourite novels, namely – I kid you not – Never Let Me Go². I should’ve taken more notice because I’m bereft without it. I want to break into friends’ houses at the dead of night and go rummaging through their possessions till I find it. I’ve asked around of course, but no-one has fessed up.
One of the things I was careful to check before signing up with my publisher, was the proposed retail price of my book. I’d come across other small presses where the paperbacks were the price of a hardback from one of the Big Five. While I appreciate that small print runs contribute to the higher unit costs for the independent publisher, most readers wouldn’t understand. Why should they pick up a paperback from an unknown author and publisher when they could get a discounted hardback from a household name and half a dozen fancy bookmarks for the same price? How could I entice friends and family to support my launch if they had a sneaking suspicion they were being ripped off?
So I was delighted when debut novel, Sugar and Snails, came out priced at the lower end of the scale. With its beautiful cover and quality printing, people queued for signed copies, a few buying an extra one or two for friends. They were happy, I was happy, my publisher was happy – until I spoke to some booksellers.
Mired in marketing my novel, less of a shrinking violet perhaps, but still paddling in the shallows, I was pleased when the latest post from the Carrot Ranch appeared in my inbox this morning declaring that Charli Mills also has marketing in mind. “Marketing takes time,” she says. “You’re too damn right,” says I. But when the alternative is readers failing to find my novel, I accept I have little choice. Because when they find it, and let me know they’ve not only read it but loved it, I still get a buzz.
Today’s highlights have been a tweet from a reader who found my novel via a tweet of this photo by Rebecca Root and a yes from one of the quirkiest independent bookshops around these parts in response to my email nudging them to stock my book. Small gains, but they matter. As Charli says, “Being a marketer is like being a watchmaker. The gears do work, but you have to get it all aligned one piece at a time.” At the moment, I don’t even know what the pieces are, but I’m doing what I can to at least give them a chance of lining up.
It’s been another hectic week on the blog tour: sharing the novels that have helped me find a mind of my own with Urszula Humienik; examining how contemporary novels feature scientific research with Gargi Mehra; talking attachment with Safia Moore stemming from my character’s difficulty in “telling a story about when you were a little girl”; confessing and commiserating with Clare O’Dea regarding our shared difficulty in articulating what our novel’s about; to come to port on Friday with Lori Schafer to address the question of how much my novel might be autobiographical.
After my weekend in a virtual California, I’m heading northward today to join lead buckaroo, Charli Mills on her fabulous Carrot Ranch in Idaho. She’d already set my place at the table with this lovely introduction on her blog. I’m heading back to the UK for the rest of the week, stopping off first with novelist and psychologist Voula Grand, who was the first to feature in my series Psychologists Write, to explore a shared interest in transgenerational trauma, both on and off the page. Then it’s a second guest post (the first, on Day One of the tour, being on debuting as an older author) with my publishers, Inspired Quill, to reveal my responses to the thoughtful questions put to me by one of the team, Hannah Drury. With all this travelling I wonder if I’ll have time to tidy up before Thursday, when I’ll be showing everyone around my Writers’ Room, courtesy of novelist, former prison governor and Costa Short Story Award winner, Avril Joy. Friday, I’ll be hot-footing it to London to join novelist, blogging addict and reader of an early version of Sugar and Snails, Geoff LePard, for a post on how walking facilitates my writing with, hopefully, a few photographs of the walk that features in my novel. (Yikes, did he realise that’s the day he launches his second novel, My Father and Other Liars, or is his attention to me an excuse to avoid a launch party?)
If I was breathless last Monday, announcing Week 1 of the Sugar and Snails blog tour, I must be on the verge of a swoon this week as I begin another round of visits. The first week has gone brilliantly (you can catch up with those first five posts via the links on my blog tour page), so how could I not be excited about the second? I start today under Julie Stock’s Author Spotlight, with a piece about setting part of my novel in Cairo. As a writer of contemporary romance from around the world, Julie has a particular interest in the challenges of setting fiction in real places, the subject of her own post on Susanna Bavin’s blog this week. Tomorrow, Helena Fairfax is interviewing me about where my own life is set, among other things. Helen lives in an interesting place herself, the UNESCO World Heritage Site and former mill town, Saltaire, which you can discover more about in her fascinating post. Then I’m off to chat with my namesake, Shaz Goodwin on Jera’s Jamboree. With her day job as a school Inclusion Lead, I was interested in her interest in novels that tackle a social barrier, as Sugar and Snails most definitely does. On Thursday, I’m on Our Book Reviews discussing the various transformations of my novel from its initial inception as a story of masculinity across three generations. This post arose out of a Twitter conversation after Mary, one half of Our Book Reviews, read and reviewed an advance copy. Obviously, I was delighted to be invited back. Finally, Friday sees me in Australia, quite fittingly discussing the theme of friendship in the novel and in its realisation (extending the theme of my previous post on gratitude) with one of my dearest blogging friends, Norah Colvin. As Norah has already hosted me once before, I know the tour bus will be safe to leave there over the weekend until I get behind the wheel again on Monday.
I’m generally not in favour of “update” posts, but I can’t ignore the perspective shift since I posted five days ago. As of last Thursday, I’m a published novelist, and enjoying it immensely. With each review (six to my knowledge so far), with each supportive tweet at #SugarandSnails, I’m claiming more of my authorial authority. I’m even infiltrating the more traditional media, with a feature on Sugar and Snails in the Lincolnshire Echo and a nerve-wracking but not too dreadful outing on BBC Radio Nottingham (my bit is at about 2.15 p.m. and the link expires in about three weeks). The highlight of the last few days was, of course, my Nottingham launch party, which I’ll be sharing more about in due course. But in the meantime, there’s this lovely and unexpected post on the event from The Mole, the other half of Our Book Reviews.
Annecdotal is where real life brushes up against the fictional.
Annecdotist is the blogging persona of Anne Goodwin:
slug-slayer, tramper of moors,
author of two novels.
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